Premium Program In Digital Marketing

The Most Powerful Digital Marketing Course

The Premium Program in  Digital Marketing course is like learning how to swim in the ocean. It can be very helpful and provide you with a lot of knowledge that you can use to improve your skills.

A complete digital marketing course that will
teach you how to make money on the internet

Enroll Today For
Free Class

Why Learn With Digipepz Academy?

Learn Digital Marketing in the Most Effective Manner

What You Will Learn?

01.

Web Design

This course will take you through all of these steps in detail, so that you can have your own website up and running in no time!

02.

Blogging

This course will teach you how to start a blog and monetize your blog with affiliate marketing, sponsored posts, and selling your own products.

03.

SEO

SEO is the process of improving your website’s rank in Google search engine results. This is done by optimizing the content, structure and other aspects of your website for search engines.

04.

Google Ads

Learn how to use Google Ads to find more potential customers and get a better return on investment.

05.

Social Media

Social media is a powerful tool that allows users to connect and share content. There are many different social media platforms, with Facebook, Instagram, LinkedIn and Twitter being the most popular.

06.

Google Analytics

Google analytics is a free tool that anyone can use to track and measure their website traffic. This section focuses on how to use Google Analytics and how it can benefit your business.

07.

Google Tag Manager

Google Tag Manager is a tag management system that enables marketers and webmasters to add and manage their website’s tags without editing any code. 

08.

Google Data Studio

Google data studio is a powerful tool for data visualization and reporting. It enables marketers to create dashboards, reports, and visualizations that can be shared with team members on any device.

09.

Content Marketing

You will learn how to create compelling content and how to share it with your audience. You will learn about the different types of content and how to plan a content marketing strategy.

10.

Email Marketing

A course on email marketing is a great way for marketers of any level to get started with this essential marketing channel. 

11.

Inbound Marketing

Inbound marketing is a customer-centric approach to marketing. It emphasizes on attracting customers through content and lead generation.

12.

eCommerce Marketing

You will learn how to identify your target audience, how to create a marketing plan and how to implement it, as well as how to measure the results of your marketing efforts.

13

WhatsApp Marketing

You will learn about WhatsApp Marketing Tools, WhatsApp Marketing Ideas and Campaigns, and how to use them for your business.

14.

Graphics Design Tools

Graphics Design is a field of art that deals with images and the layout of images. We will provide you some paid tools to create a beautiful graphics design

15.

Freelancing

Freelancing is a great way to make money and work for yourself. If you’ve been thinking about freelancing, this course will give you some tips on how to get started.

16.

Affiliate Marketing

Affiliate marketing is a form of online marketing that relies on the affiliate network, which is typically a group of web sites or services that allow affiliates to advertise the seller’s products and services

Advance Course Curriculum

Become a Google, Facebook & Hubspot Certified Professional.

One Training Program

The personalized digital marketing course is taught by the best industry experts in a wide and question-based format.

Digipepz Academy will help you to prepare and clear all these exam

Course Duration

Premium Program Course path provides various oppurtunities. The common digital marketing career verticals are – SEO Analyst, Social Media Manager, Affiliate Marketer, Youtuber, etc.

Schedule a Free Demo Class

In this class, you will learn

TOOLS & PLATFORMS

Tools You Will Learn!

About Premium Program In Digital Marketing Course

The premium program in digital marketing course starts from the fundamentals of marketing, focusing on laying a strong foundation in Marketing and Digital, with covering essential concepts of marketing like segmentation, targeting & positioning, advertising & sales promotions, integrated marketing communications, product & brand management, digital models & channels.

After laying a strong foundation for an individual, the programmed moves on covering digital marketing concepts, tools & techniques such as Web Development, Social Media Marketing, Content Planning & Promotions, Email Marketing, Digital Analytics, Mobile Marketing, SEO, SEM & Inbound Marketing, making sure that the learner is equipped to launch his career in digital marketing.

Once the learner is equipped with the digital marketing tools & techniques, the program focuses on equipping them with business & leadership skills such as, integration of marketing with business, market research, managing digital initiatives, creation of digital strategy, managing digital marketing clients for a learner to become an advanced professional in digital marketing at the end of the course.

DIGITAL MARKETING CERTIFICATE

Industry Recognize Certification from
Digipepz Academy

By the end of this extensive digital marketing course, you will be able to crack the Google Ads, Google Analytics & HubSpot certification and receive a certificate of completion from Digipepz Academy. Additionally, you will earn recognition from top digital marketing agencies and brands.

Premium Program Course Syllabus

The Premium Program course syllabus provides an overview of the topics that will be covered in the course.

Duration: 2hours

  • Become familiar with Digital Marketing Concept
  • Discover the advantage and scope of digital marketing
  • Understand the components of an effective marketing strategy

 

Duration: 16 hours

  • What to consider when planning your WordPress website
  • How to choose the right domain and web host for your WordPress site
  • Tips for designing a WordPress site that looks great and works well
  • How to add content to your WordPress site
  • Useful plugins to help you get the most out of your WordPress site
  • Troubleshooting tips for common WordPress problems

 

Duration: 4 hours

  • What is a blog?
  • What are the benefits of blogging?
  • What type of blog should I start?
  • How do I start a blog?
  • What should I write about in my blog?
  • How can I make money from my blog?

 

Duration: 10 hours

  • Setting up your eCommerce store with WooCommerce
  • Adding products to your store
  • Setting up payment methods
  • Creating a Tax and shipping plan
  • Marketing your store
  • Managing orders and customers

 

Duration: 20 hours

  • Introduction to Search Friendly Website
  • Website Optimization for Search
  • Planning of Effective Website Design
  • Website Planning with content
  • Introduction to Search Engine & how it Works
  • Introduction to SERP
  • Keyword Research Analysis
  • Keyword Research Tools

On-Page Optimization:

  • Heading & Meta Description Tags
  • ALT- Attribute Tags
  • Permalink/ URL Structure
  • External Linking
  • Breadcrumbs
  • Schema & Structure data
  • Canonicalization
  • Sitemap Creation
  • Robots.txt file creation
  • Internal Linking & Anchor Text
  • Broken Link & its Rectification
  • Google Search Console & Utilization
  • Cornerstone Content
  • Plagiarism Checking
  • Page Speed CheckAccelerated Mobile Pages (AMP)
  • Yoast SEO Plugin Setup

Off-Page Optimization:

  • What is off-page SEO
  • What is Link Building
  • Types of Link Building
  • Creating Shareable Content
  • Directory Submission
  • Classified Submission 2
  • Social Bookmarking Submission
  • Forum submission
  • Video Submissions
  • Infographics Submission
  • Document Sharing
  • Guest Posting
  • Blog Commenting
  • Business Listing(Citations)
  • PDF Submission
  • Article Submission

Google Local Listing Optimization:

  • What is Google Local Listing
  • Google My Business Setup & Verification
  • Business Listing & Citation

Schema Implementation:

  • What is Schema Markup
  • Types of Schema Markup
  • How to add Schema to your Website

Google Algorithm Update:

  • Panda
  • Penguin
  • Hummingbird
  • Pigeon
  • Mobile
  • RankBrain
  • Possum
  • Fred

Online Reputation Management ( ORM):

  • What is ORM Importance & Objective of ORM
  • ORM Strategy Planning
  • Activities of ORM
  • Step to recover from a negative reputation

Common SEO Mistake:

  • Keyword Stuffing
  • Hidden Text
  • Duplicate Content
  • Targeting Wrong Keywords
  • Link Spamming
  • Local SEO (GMB)
  • SEO Proposal Creation
  • SEO Audit
  • SEO Audit Tools

 

Duration: 6 hours

  • Introduction to Web Analytics
  • Important of Google Analytics
  • Important Metrics of Google Analytics
  • Cookie Tracking
  • How to setup Google Analytics
  • How to add the code
  • Report Analysis

Google Marketing Platform:

  • Google Survey
  • Google Optimize
  • Attribution Goal Creation
  • Filter Creation
  • Content Grouping
  • E-Commerce Setting

Tools and Google Analytics:

  • How to Create Filters
  • UTM Parameter or URL Builder
  • Segmentation and Filtration
  • Attribution
  • Dynamic Remarketing Implementation

Analytics Report Creation

Duration: 8 hours

  • What is Google Tag Manager?
  • What are the benefits of using Google Tag Manager?
  • What is the process for setting up Google Tag Manager?
  • What are the basics of working with Google Tag Manager?
  • How do you use Google Tag Manager to track website visitors?
  • How do you use Google Tag Manager to track website conversions?

 

Duration: 8 hours

  • What is Google Data Studio?
  • What can you do with Google Data Studio?
  • How to use Google Data Studio?
  • The basics of Google Data Studio reports?
  • Tips for creating better Google Data Studio reports
  • How to use variables in Google Data Studio?

 

Build Your First Report in Data Studio

  • Create a Data Source/ Connect Analytics
  • Scorecards Introduction
  • Creating Score Card for your Dashboard

 

The Components of reports Creating Area
  • Add a Page
  • Selection mode/undo/redo
  • Types of Data Visualization
  • Add a Text/Image/Rectangle/Circle Controllers
  • The Editor
  • Select Layout & Theme
  • Styling & Controlling Menu
  • Sharing With Other User

 

Duration: 12 hours

  • Google Ads Overview
  • Understanding Inorganic Search Result
  • Signup to Google Ads account
  • Ads Account Structure
  • Campaigns, Ad groups, Ads, Keywords
  • Classification of Ads
  • How to Create Search Campaign

 

Google Ads Algorithm

  • Impressions
  • Click-Through-Rate (CTR)
  • What is Quality Score
  • What is Ad Rank
  • What is Bid

 

Type of Search Campaign
  • Shopping Ads
  • Google Merchant Center
  • Shopping ads Creation
  • Inventory Creation
  • Campaign Level Settings & Adjustments
  • Location Targeting
  • Cost Per Click (CPC) Bidding Strategy
  • Manual Bidding
  • Automatic Bidding
  • Advance Bid Strategies Enhanced CPC
  • Cost Per Acquisition Bidding
  • What is Ad Extension
  • Ad Group Ideas

Ad writing Techniques

  • Call to Action
  • Ad Title
  • Ad Description
  • Display URL
  • Destination URL
Conversion Tracking Code (CTC)
  • What is Conversion Tracking Code
  • Importance of CTC
  • How to Upload the CTC
  • How to Generate CTC
  • Checking the report of CTC
Display Campaign
  • What is Display Campaign
  • Types of Display Campaign
  • Creating Display Campaign
  • Understanding Cost Per Miles (CPM)
  • Ad Delivery
  • Ad Scheduling
  • Frequency Capping
  • Banner Ads Creation
Remarketing
  • What is Re-marketing
  • Setup Re-marketing Campaign
  • Creating Re-marketing List

 

 

 

Duration: 26 hours

    • What is Social Media Social Media Marketing
    • How it is different from other Channels
    • Popular Social Media Platform
    • Social Media in India

    Facebook Marketing

    • Importance of Facebook Marketing
    • Understanding Facebook Marketing
    • Facebook Business Page
    • Facebook Algorithm
    • How to Optimize Facebook Fan Page
    • Facebook Advertising
    • Types of Facebook Ads
    • Campaign Creation
    • Conversion Tracking of Facebook Ads
    • Facebook Insight
    • Pixel Implementation
    • Facebook Remarketing

    Twitter Marketing

    • Introduction to Twitter
    • Importance of Twitter
    • How to Market on Twitter
    • Twitter Advertising
    • Types of Twitter Ads
    • Twitter Cards
    • Twitter Conversion Tracking Code
    • Twitter Analytics & other Tools

    LinkedIn Marketing

    • Introduction to LinkedIn
    • LinkedIn Features
    • Benefits of LinkedIn Marketing
    • Marketing Strategy in LinkedIn
    • LinkedIn Profile and its Utilities
    • LinkedIn Business Pages
    • How to Create LinkedIn Business Pages
    • LinkedIn Advertising
    • How to Create LinkedIn Ads
    Additional Chapter
    • Pinterest Marketing
    • Digital Assets Optimization
    • Instagram Marketing
    • YouTube Marketing
    • WhatsApp Marketing

Duration: 2 hours

  • Introduction to Content Marketing
  • Definition of Content Marketing
  • Goals of Content Marketing
  • Content Marketing Strategy
  • Need of Content Marketing
  • Content Marketing Management
  • Social Content Marketing
    •  
Blogging Guide
  • What is Blog
  • Business Blogging Guide
  • Business Blogging Success
  • Importance of Business Blogging
  • Lead Generation 

 

Duration: 8 hours

Introduction
  • E-Mail Marketing Overview
  • Email Marketing Software
  • Facts of Email Marketing
  • Goals of Email Marketing
Deliverability of Email
  • What is Deliverability
  • What is ISP’s
  • Function of ISP
  • SPF, Sender ID & DKIM factors of Reputation
  • Process of Deliverability
  • Understanding the Role of ESP
Email Designing
  • Email Creative
  • Types of Email Design
  • Formats of Email marketing
  • Designing of Email Template
  • A/B Testing Example
  • Call to Action
Email Content
  • How to Improve Email Marketing
  • Content Spam Checking
  • Cross Check Authentication IP’s
  • Reputation
  • Feed Back Loop
Lead Sourcing
  • Art of Lead Sourcing
  • Source of Lead Sourcing
  • Email ID Creation
  • Domain Verification
  • Mail Design
  • Type of mail campaign
  • Setup automation campaign
  • Email Broadcasting
  • Mailchimp Dashboard
  • Live Campaign

 

      •  

Duration: 4 hours

        • Introduction to Inbound Marketing
        • Inbound Marketing Action
        • Need of Inbound Marketing
        • Types of Inbound Marketing
        • Initiating Inbound Marketing
        • What is Marketing Automation
        • Features of Marketing Automation
        Lead Nurturing
        • How to Score Leads for Nurturing
        • Nurturing Leads with Content Marketing
        • How Marketing Automation helps Nurtured Leads
        Conversion Rate Optimization
        • What is it
        • Why is it so Valuable
        • Why you should Begin with Gathering Data
        • A/B Testing
        • Case Study of A/B Testing
        • Interpret your A/B Test Result
        • Life Cycle Email

 

Duration: 8 hours

  • Introduction to E-Commerce Marketing
  • Overview of E-Commerce Portal
  • Brand Store & Marketplaces
  • Product Research
  • E-Commerce Website Creation
  • E-Commerce Cart
  • Marchant Account
  • Payment Gateways
  • Logistics Partners
  • Search Box
  • Call to Action
  • Advertising
  • Landing Pages
  • Shop Pages
  • Customize Product Page
  • Variable Product
  • Digital Product
  • Featured Product & Related Product
  • Filtering Option
  • Newsletter Subscription
  • Product Zoom Image
  • Product on Check out Page
  • Marketplace Walkthrough
  • Marketplace Listing/ Signup
  • Competitor Analysis

 

Duration: 10 hours

    • Blogging
    • Monetization Option
    • YouTube Video Optimization
    Freelancing Gigs
    • Use Of Freelancing Tools
    • Freelancer
    • Fiverr
    • Upwork
    • How to Create bid
    • Manage Account

    Affiliate Marketing

    1. Promotional Strategy
    2. Parties Involvement
    3. Commission Structure
    4. Deep Linking
    5. Affiliate Network
    6. Click Bank Affiliate
    7. Traffic Generation
    Drop-Shipping
    • Drop-Shipping Objectives
    • Product Research Method
    • How to find the right product
    • Shopify Store Setup
    • Adding Product to Store
    • Driving Traffic to Store
    • Retargeting
    • Product orders
    • Supply
    • Importing Aliexpress Product
    • Oberlo Utilization
    • Shopify Integration Process
    • Drop-Shipping Hacks

Learn the digital marketing secrets to skyrocket your sales, leads, and profits.

You'll learn about the most effective strategies for getting more traffic and sales online.

Course Fee

₹18000

EMI
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Premium Program In Digital Marketing

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